Branding, Marketing, Strategy / 15 Feb 2021
Arrest Your Audience
Elephant surfing

No, not with handcuffs and a badge, but with simple, compelling images—the critical first step towards meaningful engagement. The most well-crafted message will go to waste unless the audience is delayed long enough to at least consider one key selling proposition. The image of an elephant riding a wave on a surfboard is as preposterous as a flying pig. Yet we never fail to notice these exercises in creativity. Risky? Maybe, but worth it.

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