What’s good advertising?
15 May 2022

A good ad is many things: strategic, persuasive, targeted, an investment, original, and creative. However, one of the most important attributes is connectivity.

“Bricolage” – The power of SIMPLICITY
22 Feb 2021

Stephen Nachmanovitch, famed author, lecturer, and improvisational violinist, discusses the French word bricolage in his book, “Free Play: Improvisation in Life and Art”.

Arrest Your Audience
15 Feb 2021

No, not with handcuffs and a badge, but with simple, compelling images—the critical first step towards meaningful engagement.

Dead Armadillos
29 Sep 2020

There are so many brands, so many choices, so many claims, so much clutter. It’s not good enough anymore to be “pretty good” at everything. You have to be the MOST of something.

3 Steps to Successful Word-of-Mouth Marketing (WOMM)
08 Sep 2020

Too many brands are caught up in collecting numbers (any kind of fan) instead of collecting AND connecting with fewer, but more passionate fans (a specific kind of fan). However, “passion” is exponentially more effective than the former. Being “loved” wins over being “liked” every time.

Top 5 Most Trusted Buying Sources
02 Sep 2020

Where do people go for an informed buying decision? Read the top five answers.

What’s the Difference Between Branding Goals, Strategies, and Tactics?
22 May 2020

If you don’t know, don’t feel bad, you’re in good company because many of today’s business leaders couldn’t tell you either. Maybe this story will help to clarify.