Posts by: Chris Hornsby

What’s good advertising?
15 May 2022

A good ad is many things: strategic, persuasive, targeted, an investment, original, and creative. However, one of the most important attributes is connectivity.

Do Customers Trust You?
17 Mar 2021

Successful engagement begins and ends with trust. To motivate someone to go deeper or reach higher you’ve gotta have it.

“Bricolage” – The power of SIMPLICITY
22 Feb 2021

Stephen Nachmanovitch, famed author, lecturer, and improvisational violinist, discusses the French word bricolage in his book, “Free Play: Improvisation in Life and Art”.

Have you wrung out your brand lately?
06 Oct 2020

How long has it been since you gave your company’s brand a real wringing out? Maybe your brand needs to be repositioned and rebranded.

3 Principles for Building an In-House Brand School
22 Sep 2020

Learn the key means of building a sustainable brand is to create an internal brand school within your organization.

3 Steps to Successful Word-of-Mouth Marketing (WOMM)
08 Sep 2020

Too many brands are caught up in collecting numbers (any kind of fan) instead of collecting AND connecting with fewer, but more passionate fans (a specific kind of fan). However, “passion” is exponentially more effective than the former. Being “loved” wins over being “liked” every time.

How to assassinate your brand: 4 hacks that will KILL it.
25 Aug 2020

Brands are alive. They require attention and nourishment. In fact, your brand is

Cape Neddick Lightstation (Nubble Lighthouse), York, Maine
24 May 2020

This photo was taken last year around this time with me in front of the Nubble lighthouse in York, Maine. I’m so fascinated with this majestic beacon and Maine treasure and apparently others are too. I guess that’s why they say it’s the most photographed lighthouse in the world. I really don’t know how “they” know that, but it was the most beautiful that I’ve ever seen.

What’s the Difference Between Branding Goals, Strategies, and Tactics?
22 May 2020

If you don’t know, don’t feel bad, you’re in good company because many of today’s business leaders couldn’t tell you either. Maybe this story will help to clarify.

The Easiest Way to Get Past a “Gatekeeper”?
20 May 2020

Send something out of the ordinary to the person you want to speak with. If it’s unique enough, the gatekeeper will be forced to pass it along. In turn, when you call, you’ll be remembered and then connected.