Posts Tagged: sabotage

How to assassinate your brand: 4 hacks that will KILL it.
25 Aug 2020

Brands are alive. They require attention and nourishment. In fact, your brand is

Brand Sabotage and Counter Insurgency: 3 Steps Forward
21 May 2020

Many leaders react to outside threats to their brand (dissatisfied customers, cantankerous critics, unruly competitors, etc.), while ignoring internal risks that could be even more damaging. However, individuals within the company who may not intend to do harm, may inflict as much or even more damage to your brand.