AO1’s HeatShields is a innovative new shoe insert product that reduces the transference of heat (up to 50%) to the feet. We were commissioned to create their corporate identity, retail packaging, and website design and development. We created the brand to feel bold, edgy, and “sporty”. The packaging included a uniquely die-cut see-through window, tapered sides, and a special retail hanging mechanism. The logo identity is the name of the company, AO1, “Abda of ONE.” (The Hebrew word abda means “servant.”) The website is an engaging and sophisticated e-commerce portal, making it easy for customers to purchase online. The client administration backend is also easy to update, keep track of inventory, and automate customer interaction.