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Mobile Websites: Harness THE Media with the Greatest Market Reach

Do you have a website specifically designed and optimized for the mobile user? Take a look at some pertinent reasons why you should:

1. Mobile subscribers are growing rapidly. They estimate that there will be 5.8 billion of them worldwide by 2013 (Portio Research). No other media channel offers anything like this reach.
2. Handset figures show strong growth in smartphone sales (Gartner), which will be 29 percent of all cell phones by 2014 (Ovum). This means a richer mobile web experience for mobile users.
3. 60 percent of the world's population is now covered by a next-generation HighSpeed Packet Access mobile network (3G Americas). That means better access to high-speed downloads.
4. Mobile data is expected to balloon: a) revenue-wise, analysts expect data to be bigger than voice by 2011 (Pyramid Research); b) volume-wise, as mobile Internet users will be sending and receiving more data in one month than in the whole of 2008 (ABI Research).
5. No matter how bad the world recession becomes, mobile services most useful (value-added services) to customers, will continue to increase (ABI Research).
6. As the mobile web matures, so brand expenditure on mobile advertising is predicted to increase (Juniper Research).

Can you afford to get beat by your competition?
What would happen to your business if your competitor released a killer mobile website tomorrow? Would it jeopardize your bottom line? These mobile-savvy customers have a completely different set of expectations. If you're not one step ahead of their demands, your competitor will be.

What's your budget saying?
Budgets convey commitment (or lack of), so having a mobile budget equal to or great than the size of your current website budget would be a good start. And remember the business value of mobile's "always-with-you-ness" is a huge value-added aspect for your business.

Will all levels of your organization embrace a mobile effort?
Your businesses long-term success hinges on company-wide integration. Establish a strategy that includes incentives at all levels of your organization to help create a nurturing acceptance of your goals and objectives.

Have you mobilized your strategy?
Before diving headfirst into the mobile world, take care to develop a forward-thinking strategy that draws insight and strength from all facets of your organization.

Hornsby Brand Design can help you build an unforgettable mobile web experience. Call us or e-mail us today: 865-660-7261 or Contact us..